And then, I thought about my own spending habits. I'm not a big spender. I cut my own hair and I've stopped colouring it now for about three/four years. But, it's spring and April has thrown us a few surprises - flip-flop days. I-wish-the-pool-was-open-NOW days. And the mega shopping complex down the hill has been swarmed by folks looking for summery clothes and shoes, getting lattes from Starbux, and eating lunch at Olive Garden or Applebee's, or whatever that place is that beckons to families on budgets, promising five dollar meals. And I love me some iced lattes on hot days and pretty toe rings and flip-flops and cute dresses. But I rein in a lot of those wants. Most of my peeps don't.
The mega shopping complex down the hill. It plopped down a few years ago, *directly* across from the projects. I've read study after study where they show the buying stats of people of colour and women. We are the most avid consumers on the market. Of anything. Food, clothes, gym memberships, cosmetics, books, music, cars...you name it. We buy sh@t. We buy LOTS of sh@t. Most of the time, we buy stuff that we use for a few minutes, then never look at again.
The entire fashion industry knows how much buying power women have. So does the diet and exercise industry. And the cosmetics industry. And the cosmetic surgery industry. These are giant, multi-gazillion-dollar industries that bank on the low self-esteem and high buying power of women.
The fact that a Super Target set up shop directly across the street from the projects indicates that the folks who run these things know where their dollars are coming from, too.
And then it hit me again, every time I think about these things: people consume when they are hungry.
I've put a new mandate up on my cork board. I will not consume anything that is devoid of nutritional value - for my body, emotions, and soul. And I will make sure that everything I create, everything I write, has nutritional value, too. I've always done that intuitively, but now I will do it consciously. Even if I'm writing mostly fluff, it will be nutritional fluff